My Little Petunia

Role:

Designer, Illustrator, & Researcher

Software:

Illustrator & Photoshop

Project Summary:

My Little Petunia is a baby apparel clothing line created for my Brand & Identity class. The focus of the project was the logo design. I wanted my baby apparel to have a floral theme to it because of the word “petunia” in the clothing line name. The color pink is heavily used to convey that this baby apparel is meant for baby girls. Inspiration for this concept was based on my childhood and being called “my little petunia” as a baby. Research was done to create an accurate tag for baby clothing.